what is UGC content?

user-generated content (UGC) is any content created by individual users rather than the brand itself. it provides authentic and genuine perspectives from customers, which can help build trust, increase engagement, and enhance brand credibility.

do you create videos exclusively for brand use?

yes! most of my collaborations are never posted to my personal social media. i create the content for the brand, and they have the right to use it for paid social media. this is an excellent option for brands that might not resonate with my current audience.

what is whitelisting? 

whitelisting is when an influencer permits a brand to run paid ads directly from their social media handle. this capitalizes on the organic reach of peer-to-peer campaigns.